Sponsored Video: The Ibis Expedition for the Ultimate Sleep.
What happens when you take two adventurers and pair them with Vice Media and ibis Hotels, well, you get The ibis Expedition: The Ultimate Sleep. Actually, this is just a teaser to the short film that features Aaron Chervenak and Gareth Jones, of Brazil 9000, their crew, a Sweet Bed by ibis and Mount Roraima (Devil’s Mountain).
What unfolds is an interactive web commercial that blends scripted acting with Chervenak and Jones’ true life expedition into this remote area in Venezuela. “We received a call from Clémentine Duzer and Sylla Saint-Guily at Vice,” the duo said on their blog. “They were trying to track down somebody willing to take one of the new ibis Sweet Beds to the top of a remote mountain, test it out and make a short film of ‘branded content’ for their new marketing campaign, and a Brazilian TV commercial.”
Chervenak and Gareth started their 9000 kilometer “human powered” journey in Northern Brazil, so they knew the region around Mount Roraima pretty well, which, along with wanting to work with Vice and the need for more money to keep Brazil 9000 going, made their decision to do the film a no brainier. As an added bonus, the duo got to direct the film and bring their own crew on board for the project.
“We received a call from Clémentine Duzer and Sylla Saint-Guily at Vice,” the duo said on their blog. “They were trying to track down somebody willing to take one of the new ibis Sweet Beds to the top of a remote mountain, test it out and make a short film of ‘branded content’ for their new marketing campaign, and a Brazilian TV commercial.”
For those of you not familiar with Mount Roraima, it’s the highest (9,094 feet) and most famous tepui–a mesa found in the Guiana Highlands of South America in Venezuela, meaning “house of god.” Mount Roraima rose to fame in 1912 when Sir Arthur Conan Doyle based the mountain in his fictional novel, The Lost World, off of Mount Roraima.
My hat goes off to everyone involved in the film, especially ibis who dared to take hotel marketing to a whole new level. While there is some cheese, I think that’s part of the fun, and what Chervenak and Gareth were going for. The productions values for the 15-minute movie are top notch, though, and the scenes of Mount Roraima and the hike up nail the beauty and haunting mystic of this region. If the teaser resonates with you, even a little, I recommend checking out the full film to see it in all its interactive glory: Ibis Expedition
What did you think? Thumbs up or thumbs down? Let us know in the comments!
Disclosure: This post has been sponsored by ibis. As always, though, our thoughts and opinions are entirely our own.